Plus Highway(North south expressway highway) Billboard Advertising Malaysia
Plus Highway, or the North-South Expressway, is Malaysia’s most important intercity advertising corridor. It reaches long-distance travellers, families, professionals, logistics vehicles, tourists and commuters moving between northern, central and southern Malaysia.
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Plus Highway(North south expressway highway) Factual Data
Traffic
30,000,000
Buying Power
Purchasing power is broad, from mass-market road users to higher-spending travellers, business users and holidaymakers.
Race
The corridor serves Malay, Chinese, Indian, tourists, logistics drivers, families, students, business travellers and intercity commuters.
Population
The catchment spans Kedah, Penang, Perak, Selangor, Negeri Sembilan, Melaka, Johor and major intercity users.
Prominent Roads
Prominent roads include PLUS, NSE links, NKVE, ELITE, Seremban routes, Ipoh exits and Johor connectors.
Landmarks
Race
Toll plazas, R&R stops, city exits, industrial zones, tourism gateways and long-distance highway landmarks stand out.
Local Businesses
Local businesses nearby include petrol stations, R&R outlets, workshops, hotels, logistics firms, restaurants and roadside services.
Market Profile
Good for automotive, petrol, insurance, travel, food stops, telco, finance, tourism and national brand campaigns.